Get your luxury handbag via WhatsApp as competition heats up

London

ONLINE luxury retailer Yoox Net-a-Porter said it's developing technology to allow well-to-do customers to buy products directly through WhatsApp as the e-commerce market for Prada and Versace goods becomes more competitive.

Yoox Net-a-Porter's personal shoppers already communicate with top clients via the text-messaging service, and the Milan-based company plans to expand its use of the mobile app, said chief executive officer Federico Marchetti.