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Google faces setback in premium content plans without big YouTube star

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Stars like PewDiePie help YouTube to stand out from the crowd, but are harder to control. They built large followings speaking their minds without the restraints of a traditional media company.

Los Angeles

IN December, Felix Kjellberg threa-tened to take his star power off YouTube.

Turns out, it was a ruse. The Swede behind the PewDiePie character admitted in a video that he was trying to boost his YouTube fan numbers to more than 50 million. Irreverence like this has...

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