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Google faces setback in premium content plans without big YouTube star

Stars like PewDiePie help YouTube to stand out from the crowd, but are harder to control. They built large followings speaking their minds without the restraints of a traditional media company.

Los Angeles

IN December, Felix Kjellberg threa-tened to take his star power off YouTube.

Turns out, it was a ruse. The Swede behind the PewDiePie character admitted in a video that he was trying to boost his YouTube fan numbers to more than 50 million. Irreverence like this has...

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