Grammys give nominees a boost on Spotify, YouTube

New York

THE Grammys isn't just about ratings, red carpets, golden statues, and crazy song mash-ups.

The annual awards show also drives an increase in streaming of nominees' songs on Spotify and YouTube, according to an analysis by Bloomberg Business. We asked the music service Spotify to look at the streaming activity of nominees for Record of the Year and Song of the Year on the Monday after the 2014 Grammys compared to the previous Monday. Here's what we found.

Every nominee got a bump in streaming activity. Daft Punk's funk anthem Get Lucky, winner of the 2014 Record of the Year and performed by the group during the broadcast, saw a 192 per cent increase in streams, even though it had …