How to redefine business for today's 'New Humanity'

THREE years ago, Big Data adoption in enterprises sat at a meagre 17 per cent. Last year, that had swelled to 59 per cent, with less than 10 per cent of enterprises having no plans to use Big Data in the future. That's a lot of information with a lot of possibilities, and the whole data science field has developed to design systems and draw insights out of those analytics. When applied to tangible business practices, the question came back: what now?

We need direction. Last year, 43 per cent of business leaders surveyed in the United States and the United Kingdom reported failed data-led projects. In parallel, consumers are also grappling with the concept of Big Data. When surveyed, over half expressed a lack of confidence in brands using, sharing or storing their personal data, but 63 per cent expect personalisation from brands.

Dystopic chill