Line takes local approach to outflank Facebook in Asia
Chat app from Japan is signing up new users by adopting a different strategy in each market
Fri, Apr 22, 2016 - 5:50 AM
Mr Idezawa is betting that the Tokyo-based company will also be able to snap up users in the Middle East, tapping a pool of more than one billion people in regions where there isn't a dominant messaging service.
LINE Corp has an instant message for Facebook Inc: Asia is ours.
Country by country, the chat app from Japan is signing up new users by adopting a different strategy in each place. In its home market, cute bunny and bear stickers drew in everyone from schoolgirls to suit-...