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Linksys repositions itself to cater to SMB market

Parent company Belkin sees it as powerful value-add to its range of products, writes AMIT ROY CHOUDHURY

Published Sun, Aug 17, 2014 · 10:00 PM

    [SINGAPORE] WITH a new owner, Linksys, one of the pioneers in indoor wireless connectivity, has re-entered the SMB (small and medium-sized business) market with a three-pronged strategy.

    Tang Boon Ping, director, Belkin & Linksys Asia, said that the company aims to empower small businesses with comprehensive and cutting-edge networking solutions that deliver unrivalled flexibility for organisations.

    "Our solutions deliver a high level of reliability and scalability to address a business' growing needs so that they can focus on the core aspects of their business, without concerns for their networking infrastructure," Mr Tang said.

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