You are here


MBA programmes strive to adapt to Digital Age

Across the US, colleges are adding new courses in statistics, data science and A/B testing, which often involves testing web page designs to see which attracts more traffic

Graduate business schools have picked up the digital ethos of experimentation and new ventures.

New York

GREG Pass, the former chief technology officer of Twitter, put the matter succinctly. The MBA, he observed, is "a challenged brand".

That's because the degree suggests a person steeped in finance and corporate strategy rather than in the Digital Age arts of speed and...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to