MBA programmes strive to adapt to Digital Age

New York

GREG Pass, the former chief technology officer of Twitter, put the matter succinctly. The MBA, he observed, is "a challenged brand".

That's because the degree suggests a person steeped in finance and corporate strategy rather than in the Digital Age arts of speed and constant experimentation - and in skills like A/B testing, rapid prototyping and data-driven decision making, the bread and butter of Silicon Valley.