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MBA programmes strive to adapt to Digital Age

Across the US, colleges are adding new courses in statistics, data science and A/B testing, which often involves testing web page designs to see which attracts more traffic

Mon, Dec 29, 2014 - 5:50 AM

Graduate business schools have picked up the digital ethos of experimentation and new ventures.

PHOTO: BLOOMBERG

New York

GREG Pass, the former chief technology officer of Twitter, put the matter succinctly. The MBA, he observed, is "a challenged brand".

That's because the degree suggests a person steeped in finance and corporate strategy rather than in the Digital Age arts of speed and...

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