Measurement firm to track US video viewers across many devices

New York

PEOPLE are spending an exploding amount of time watching video on their mobile phones or streaming programmes to their television sets, but so far the industry has struggled to track that behaviour. The measurement firm comScore plans to introduce this week a new measurement for tracking video audiences across computers, mobile and other streaming devices. ComScore previously measured digital video audiences only on desktops and laptops. The new metric should provide additional information for tele…