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Mobile order-ahead buzz catches Starbucks off guard

Coffee chain struggled with overcrowding of order-ahead customers, which scared off walk-in customers

Last quarter, mobile orders represented at least 20 per cent of sales during peak traffic times at nearly 1,200 Starbucks stores.


FOR some time now, restaurant chains have been adding mobile order-ahead options, betting they'd be popular with their customers. But even they were caught off guard with just how big of a hit the technology is turning out to be.

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