Mobile order-ahead buzz catches Starbucks off guard
Coffee chain struggled with overcrowding of order-ahead customers, which scared off walk-in customers
Portland
FOR some time now, restaurant chains have been adding mobile order-ahead options, betting they'd be popular with their customers. But even they were caught off guard with just how big of a hit the technology is turning out to be.
TGI Friday's Inc mixed up orders, and Starbucks Corp struggled with overcrowding that scared off regular walk-in customers. And that's likely just the beginning for a technology that's only starting to catch on.
Resea…
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
'Harvesting data': Latin American AI startups transform farming
After long peace, Big Tech faces US antitrust reckoning
Tech’s cash crunch sees creditors turn ‘violent’ with one another
Tech millionaires chase billionaire tax shields with ‘swap fund’
Elon Musk’s Starlink profits are more elusive than investors think
Hollywood animation, VFX unions fight AI job cut threat