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New Apple TV takes shot at cable market

Development of TV apps will allow consumers to bypass cable TV subscription

Published Sat, Sep 12, 2015 · 12:00 AM

San Francisco

THE New Apple TV unveiled this week has the potential to do for television what iPhone did to mobile phones, while claiming a starring role in home entertainment.

Updated Apple TV hardware set for release in late October wasn't expected to revolutionize the television industry, but it could strike a blow to cable companies that have been in a power seat when it comes to delivering shows and other content.

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