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New, simpler 'Buy' buttons aim to entice mobile shoppers

Firms say a more predictable checkout process will drive sales by cutting inconvenience

Google became one of the world's most valuable companies by building an advertising empire that began on desktop and laptop computers but is shifting rapidly to mobile devices.

San Francisco

DENISE CHAPMAN, a director at a San Diego advertising agency, is afraid to count how many hours of each day she spends on her mobile phone, browsing for clothes or gifts. But when it comes time to actually buy something, instead of using her iPhone, she fires up an ageing...

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