No need for phone numbers with CallmyName app

[SINGAPORE] Soon, consumers will not need to remember the telephone number to dial to get their favourite pizza delivered, or the telephone number of their family clinic. For that matter, many other telephone numbers. All they need to do when they want to make a call is to key in the company's name on their mobile phone and they will be connected.

Thanks to an app called CallmyName, dialling numbers will be a thing of the past. Handphone users only need to key in names to call a company or an individual.

Launched two weeks ago by Global Yellow Pages, the app is not only a convenience for consumers, it also reinforces brand recall for businesses. Said Global Yellow Pages' CEO Stanley Tan: "It is often easier to remember names as opposed to remembering phone numbers because names are intuitive."