Optimising the digital economy's potential

THE past couple of years have seen a growing emphasis on "digital transformation", with everyone in the business world, from CEOs of companies to business analysts, trying to dissect the challenges and opportunities that digital technologies have to offer. From security concerns to understanding the impact on big data and the Internet of Things (IoT), there are various aspects of digital transformation that have been brought to light, yet there are others that have also been understated during these discussions in the boardroom.

Digital disruption isn't something new and has been influencing the way organisations in the Asia-Pacific and Japan (APJ) region operate and conduct business. This trend will continue to make waves this year, almost to the point of being digital tsunami. On top of this, having travelled around the region to meet customers and partners, I have noticed that while a growing number of businesses in APJ have embarked on the digitisation journey, most continue to struggle with fully optimising the potential of digital technologies and making digital a core aspect of their organisational cul…