Pokemon Go eludes cloning attempts by big studios
Executives at top video game firms say a challenge to the popular game would not be worth it; gamers should not expect the quick release of a rival app anytime soon
San Francisco
TOP video game companies, caught off-guard by the runaway success of Pokemon Go, are wrestling with how to play catch-up to the augmented reality app that has become a worldwide phenomenon.
Nearly a dozen executives at companies from Sony Corp to Angry Birds-creator Rovio said Pokemon Go would be a tough act to follow, and some even said a challenge would not be worth it. Gamers should not expect the quick release of a rival app anytime soon, some said.
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