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Prepper Pinterest makes prepping look normal

This strain of prepperism goes mainstream with focus on basic emergency readiness

The Pinterest application is displayed on a computer screen during a Facebook Inc. special event in San Francisco, California, US.


PINTEREST, the aspirational candyland of women everywhere, has long been beloved by home buyers, wedding planners, mothers, narcissists and people who spend too much time on their hair.

Now you can add another, odder demographic to the list: doomsday preppers, whose...

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