Prepper Pinterest makes prepping look normal

Washington

PINTEREST, the aspirational candyland of women everywhere, has long been beloved by home buyers, wedding planners, mothers, narcissists and people who spend too much time on their hair.

Now you can add another, odder demographic to the list: doomsday preppers, whose rabid interest in all things DIY actually makes for a pretty comfortable cultural fit.

Prepper Pinterest has exploded in the past year, according to the site itself: The total volume of prepper pins is up 87 per cent, and repins of prepping posts have nearly tripled. Leading preppers on the platform, such as Angela Paskett, Damian Brindle and Glenn Levy, have racked up tens of thousands of followers.

It is the conclusive sign, perhaps, that the much-maligned prepper movement has finally gone mainstream - or that a particularly precious branch of it has, at least. One popular infographic, currently circulating among Pinterest's prepper ranks, depicts a "luxury bomb shelter" complete with self-filtering bathtubs and…