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S Korean messaging app banks on Japanese love of manga

Kakao, big at home but unknown beyond, adopts manga-style of selling books by chapters

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Instead of charging per book, Kakao's Piccoma app sliced them into chapters to provide smaller and cheaper offerings, and win over casual readers rather than just hardcore fans.

Tokyo

ASIA'S messaging apps have a history of becoming huge in their home market before struggling to gain traction overseas. South Korea's Kakao Corp is counting on the Japanese love of manga comics to break that trend.

Amassing 43 million users at home has driven Kakao's market

sentifi.com

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