Samsung introduces new B2B display solutions

SAMSUNG Electronics Singapore last week announced its new B2B (business-to -business) display solutions optimised for a variety of environments, including schools, retailers, offices, airports and hotels. It says that the solutions are smarter, better customised and differentiated.

Explaining the thinking behind these new solutions, Samsung's Andy Sim noted that the proliferation of new communications technologies was transforming the way customers interact with businesses.

Taking into account the ongoing need for collaboration, communication and information consumption all in real time, Samsung provides businesses the ability to deliver differentiated experiences by integrating new formats, channels and solutions, Mr Sim, who is GM for Enterprise Business at Samsung Electronics Singapore, said. "We have set out to pioneer the new business experience. Our goal is to help more brands unlock the benefits of digital signage and make the transition from static signs to dynamic digital messaging," Mr Sim added.