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Singapore mobile operator Circles.Life unveils on-demand unlimited data plans

Circles.Life's Unlimited Data on Demand add-on requires a basic plan of $28 a month that comes with 6GB of mobile data.

CIRCLES.LIFE, Singapore's first "digital telco" and fourth mobile operator, is on a mission to reimagine and revolutionise the telecommunications industry.

On Thursday, the startup said that it is on track to meet its 3 to 5 per cent market share goal by 2019 as it unveiled a series of world's first services aimed at "giving power back" to its customers, as well as expansion plans to Indonesia, its first market outside of Singapore.

Unlimited Data on Demand, a new service said to be the first of its kind globally, is an add-on that offers customers unlimited mobile data for only S$3 a day and on demand. Any customer on the Circles.Life network - even those on the basic plan - can add the service at any time of the month should they need more data. To add the service, customers simply activate it on their CirclesCare app.

WhatsApp Passport, another new service said to be a world's first, is an add-on that offers customers unlimited messages on WhatsApp when overseas. From S$1 a day, they can enjoy unlimited data usage for WhatsApp while roaming with Circles.Life's partner networks in over 18 countries, including Malaysia (Celcom), Indonesia (Indosat or XL Axiata), Bangladesh (Robi) and the US (AT&T) and the UK (Vodafone).

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Unlimited Outgoing Calls, the third service launched on Thursday, is an add-on that allows customers to enjoy unlimited local outgoing calls by paying an extra S$16 a month. This can be complemented with Circles.Life's existing add-on which charges S$2 a month for free incoming calls, creating a plan that offers 6GB of data and unlimited incoming and outgoing calls for "only S$46 a month", said the telco.

Circles.Life plans to expand to Indonesia by the second half of 2018, potentially making it the first fully-digital platform for mobile services in Indonesia. It said that the rapid expansion is only made possible by Circles-X, its innovative and proprietary cloud-based infrastructure which allows new country launches in weeks instead of years, and at 5 per cent of the cost.

"In the same way as how other asset-light digital players in entertainment, transportation and hospitality has reimagined their respective industries, Circles.Life believes Circles-X will reimagine the future of the telecommunications industry."