The Business Times

Smartphone the center of US tech universe: survey

Published Wed, Oct 28, 2015 · 11:03 PM
Share this article.

[WASHINGTON] The smartphone is the tech story for Americans these days: most adults have one, and growth has overshadowed that of all other electronic gadgets.

A Pew Research Center report released Thursday found 68 per cent of Americans use a smartphone, compared with 35 per cent in 2011.

But the figures are much higher, or "near-saturation levels" for some groups such as those between 18 and 29 years old (86 per cent), those between 30 and 45 (83 per cent) and people earning at least US$75,000 annually (87 per cent).

Increased smartphone adoption has come amid little or no growth in many other electronics categories such as desktop computers, gaming consoles, MP3 players and e-readers.

The tablet market has been expanding - with 45 per cent of US adults saying they own a tablet computer, up from four per cent in 2010 - but growth has cooled over the past two years, Pew researchers found.

Global surveys have shown the smartphone market is still growing, led by emerging markets, while tablet sales are in decline.

"We don't ask people why they do not use a particular device, but these data suggest how the rise of smartphones has been a major story in the universe of connected gadgetry," said Lee Rainie, who heads Internet and technology research at Pew.

"These changes in device ownership are all taking place in a world where smartphones are transforming into all-purpose devices that perform many of the same functions of specialized technology, such as music players, e-book readers or even gaming devices." The researchers write that the rise of the smartphone "has had a major social, political and cultural impact" and "has changed the way people reach their friends, obtain data and media, and share their lives." Overall, 92 per cent of US adults said they owned some type of cell or mobile phone, little changed from a year ago, but they are increasingly shifting to smartphones, Pew found.

The Pew study found 73 per cent of American adults said they owned a desktop or laptop computer, little changed from the 71 per cent figure in 2004 and down from a high of 80 per cent in 2012.

Forty percent reported having a gaming console - a number that has not changed in five years and the same percentage said they owned an MP3 player, down from a 2010 high of 47 per cent.

Just 14 per cent said they own a portable game device, similar to 2009 levels, and the percentage of e-reader owners fell to 19 per cent this year from 32 per cent in 2014.

For tablet computers, the 2015 ownership figure of 45 per cent is "statistically the same" as the 2014 level of 42 per cent, the report said, noting decelerating growth since tablets became popular a few years ago.

Pew found that younger adults and those from more affluent backgrounds are more likely to own tablets, including 62 per cent of college graduates and 67 per cent of those earnings US$75,000 or more.

The report was based on two surveys: one conducted among 1,907 adults from March 17 through April 12 and a second survey from June 10 through July 12 of 2,001 adults. The margin of error for the full sample was estimated at 2.6 percentage points, and higher from some subgroups.

AFP

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Technology

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here