Social media's role in online buying: creating awareness
Research: word of mouth drives 80% of purchasing
Mon, Aug 11, 2014 - 6:00 AM
[SINGAPORE] For online stores, it's become an eyeballs game where everyone is clamouring for attention in a busy ecommerce landscape in which eMarketer estimates US$304 billion will be spent this year.
But while many are turning to social media to sell their products, research has shown...