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Tech-crazy Asians - and the firms that woo them
Release of new iPhones sees telcos, retailers dial up extra effort to impress customers
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Claudia Chong
Published Fri, Sep 21, 2018 · 09:50 PM
Singapore
FOR one morning only, StarHub chief executive Peter Kaliaropoulos had a special job. Donning a bright green company T-shirt, Mr Kaliaropoulos became a delivery man to a 53-year-old general manager of a cleaning company who had been a loyal StarHub customer since 2000.
The delivery package? A newly-launched iPhone XS Max, with a pair BNP Paribas WTA Finals Singapore Racquet Club passes worth S$4,288 to top it off.
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