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Tech-crazy Asians - and the firms that woo them

Release of new iPhones sees telcos, retailers dial up extra effort to impress customers

StarHub CEO Peter Kaliaropoulos (right) delivering an iPhone XS Max to Mr Edwin Sim, a loyal StarHub customer since 2000.

Singtel staff welcoming iPhone customers. It offered subscribers an exclusive Apple bundle at a big discount, as well as S$100 off their new iPhone.


FOR one morning only, StarHub chief executive Peter Kaliaropoulos had a special job. Donning a bright green company T-shirt, Mr Kaliaropoulos became a delivery man to a 53-year-old general manager of a cleaning company who had been a loyal StarHub...

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