SUBSCRIBERS

Tech-crazy Asians - and the firms that woo them

Release of new iPhones sees telcos, retailers dial up extra effort to impress customers

Claudia Chong

Published Fri, Sep 21, 2018 · 09:50 PM

Apple

Singapore

FOR one morning only, StarHub chief executive Peter Kaliaropoulos had a special job. Donning a bright green company T-shirt, Mr Kaliaropoulos became a delivery man to a 53-year-old general manager of a cleaning company who had been a loyal StarHub customer since 2000.

The delivery package? A newly-launched iPhone XS Max, with a pair BNP Paribas WTA Finals Singapore Racquet Club passes worth S$4,288 to top it off.

The release of the iPhone XS and iPhone XS Max yesterday saw telcos and retailers putting in extra effort …

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes