The human-centred side of design

IN an age where we have access to all sorts of information at our fingertips, it is easy to relate to well-known data that the human attention span has decreased as digitisation has increased.

Two years ago, a study by Microsoft found that the average human attention span clocked in at eight seconds - one second less than a goldfish! If we account for the technological advances since 2015, one can even surmise that the average rate would have reached a lower digit by now.

These findings reflect how we are interacting with information, how we process tasks or even how we engage on a daily social basis, and, ultimately, how our expectations when engaging in the digital space are changing. If we do not find something we are reading captivating, we move on to the next…