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THE BROAD VIEW

The human-centred side of design

Design has real value in building and enhancing emotional connections.

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On a day-to-day basis, we encounter design-led solutions, sometimes without any particular awareness of what is being solved, such as the public spaces we see in Singapore that encourage cultural, social, and human interaction.

IN an age where we have access to all sorts of information at our fingertips, it is easy to relate to well-known data that the human attention span has decreased as digitisation has increased.

Two years ago, a study by Microsoft found that the average human attention span clocked in at...

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