Shenzhen upstart OnePlus tries to match Xiaomi's success by targeting foreign markets such as US, UK, India
Fri, Mar 13, 2015 - 5:50 AM
Co-founders Pete Lau and Carl Pei (pictured) set up OnePlus in December 2013 with three former colleagues and investments from Oppo shareholders. The company aims to sell as many as five million devices in 2015.
XIAOMI Corp became one of the world's most valuable startups by selling cheap, features-packed smartphones to its home market of China. OnePlus is trying to match that success by doing the opposite.
The Shenzhen, China-based OnePlus sold more than a million units of its...