The phonemaker giving Xiaomi a run for its money
Shenzhen upstart OnePlus tries to match Xiaomi's success by targeting foreign markets such as US, UK, India
Beijing
XIAOMI Corp became one of the world's most valuable startups by selling cheap, features-packed smartphones to its home market of China. OnePlus is trying to match that success by doing the opposite.
The Shenzhen, China-based OnePlus sold more than a million units of its debut device, the One, last year by favouring overseas markets such as US, the UK and India. Almost two-thirds of those phones were shipped abroad, where a US$299 price tag, an invite-only sales system and an easy-to-pronounce English name fostered early buzz. The company expects to more than triple sales this year.
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