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Tie-up with Lazada opens door for Razer to tout software sales

Razer says the partnership will create a one-stop shopping venue for physical goods and digital content

Published Wed, Apr 11, 2018 · 09:50 PM
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Singapore

AT A glance, gaming company Razer's tie-up with online retailer Lazada - a digital game store launched on Wednesday - appears to be about providing Razer with an additional platform to tout its wares.

But underlying the partnership is Razer's push to broaden its offerings, from merely creating gaming hardware to being a software distributor and services provider as well.

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Lazada
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