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Under Armour buys apps in bid to be top fitness tracker
Add BT as a preferred sourcePublished Thu, Feb 5, 2015 · 09:50 PM
San Francisco
UNDER Armour Inc, the maker of athletic clothing and gear, is acquiring the MyFitnessPal and Endomondo applications for a total of about US$560 million in a bid to become the world's biggest tracker of fitness information.
The two apps will complement the company's current software - MapMyFitness and UA Record - giving it a total of 120 million users, according to a statement on Wednesday. The company also reported better-than-projected results for the fourth quarter.
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