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Under Armour buys apps in bid to be top fitness tracker

Mr Plank says after trying to build digital products on its own, Under Armour realised it will be easier to look for acquisitions and these deals also help the company acquire tech talent.

San Francisco

UNDER Armour Inc, the maker of athletic clothing and gear, is acquiring the MyFitnessPal and Endomondo applications for a total of about US$560 million in a bid to become the world's biggest tracker of fitness information.

The two apps will complement the company's...

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