US digital strategy firms stand to gain in 2016 elections
Online political advertising is creating huge opportunities for these companies
New York
BY one estimate US online political advertising could quadruple to nearly US$1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalise on a shift from traditional mediums such as television.
These firms - mostly small, partisan and based in Washington and surrounding suburbs - have grown in sophistication since the last presidential election in 2012. A niche sector in a multi-billion election industry, they are poised to play a much bigger role in 2016 as digital ads assume more importance and change the way political money is spent on advertising.
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
Meta’s results are best viewed through rose-tinted AI glasses
'Harvesting data': Latin American AI startups transform farming
After long peace, Big Tech faces US antitrust reckoning
Tech’s cash crunch sees creditors turn ‘violent’ with one another
Tech millionaires chase billionaire tax shields with ‘swap fund’
Elon Musk’s Starlink profits are more elusive than investors think