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Web publishers wage war on pop-up ad blockers

To protect their advertising revenue, they have threatened legal action against the software developers

Published Mon, Dec 8, 2014 · 09:50 PM
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Paris

IMAGINE being able to surf the Web and watch videos online without having to swat away pesky pop-up ads?

These days you can, thanks to small programs such as Adblock Plus that are available free for download and that arm your browser to defend against ads. Flashing banner ads, "pre-roll" ads (short ads that play before a video), pop-up notices that cover the whole screen - few of them make it past ad blocking software.

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