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Web publishers wage war on pop-up ad blockers
To protect their advertising revenue, they have threatened legal action against the software developers
Add BT as a preferred sourcePublished Mon, Dec 8, 2014 · 09:50 PM
Paris
IMAGINE being able to surf the Web and watch videos online without having to swat away pesky pop-up ads?
These days you can, thanks to small programs such as Adblock Plus that are available free for download and that arm your browser to defend against ads. Flashing banner ads, "pre-roll" ads (short ads that play before a video), pop-up notices that cover the whole screen - few of them make it past ad blocking software.
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