You are here

What's behind the Trump-linked data firm that claims to know you

At one point, Mr Bannon (above left), who advised the firm and served as vice-president of its board, agreed to expand the company's role, authorising it to oversee a US$5 million purchase of television ads.

Cambridge Analytica's psychographic models proved unreliable in the presidential campaign of Mr Cruz (above).

New York

STANDING before political and business leaders in New York last autumn, Alexander Nix promised a revolution.

Many companies compete in the market for political microtargeting, using huge data sets and sophisticated software to identify and persuade voters. But Mr Nix's...

Market voices on: