SUBSCRIBERS

Who's too young for an app? Musical.ly tests the limits

Company founded in 2014 says its users are in the 13-20 age bracket but many appear to be even younger

Mon, Sep 19, 2016 - 5:50 AM

Alex Zhu, the co-founder of Musical.ly, at the Shanghai office. Musical.ly, like Snapchat or Instagram, is a full-functioning social network, popular with young people but not openly marketed to them.

PHOTO: NYTIMES

New York

IN THE folklore of the startup world, few figures loom larger than the teenager. Teenagers see the future, set trends and spend money, or compel parents to spend it for them. Their behaviour has become an obsession for entrepreneurs.

This would seem to bode well for...

To continue reading

for full content

if you are a subscriber

Get our introductory offer at only

$0 .99*/month

Cancel anytime

*$0.99/month for first 3 months

$29.90/month for the next 9 months

Need help?

CALL +65 6388 3838 EMAIL btocs@sph.com.sg

OPERATING HOURS (+8 GMT) MON-FRI: 8:30AM-5:30PM

Register to read this article. Log in if you are already a subscriber. Register to read this article. Log in if you are already a subscriber. Please log in or subscribe to continue reading.