With eye to wooing millennials, CNN adds social app to stable
Cable news outlet is acquiring the technology and talent behind social media app Beme
New York
WITH millions of people regularly tuning in to his YouTube video blogs every morning, Casey Neistat has a millennial fan base coveted by both marketers and media companies. Now, one of those big media outlets is bringing Mr Neistat - and, it hopes, his youthful audience - in-house.
CNN announced on Monday that it had agreed to acquire the technology and talent behind Beme, the social media app built and started by Mr Neistat and Matt Hackett, a former vice-president of engineering at Tumblr. Beme's 12 employees will join CNN as part of the deal, the terms of which were not publicly disclosed.
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