You are here

Xiaomi goes back to basics to woo customers

Firm is undergoing major transformation after missed targets prompt soul-searching

Mr Wang says for the firm to become a globally influential smartphone and internet company, it has to be both online and offline, let people try its products and get feedback from them.


XIAOMI Corp pioneered an online flash-sales model that lifted it to dizzying heights and made it Asia's most valuable startup, but it's since fallen on hard times. Now it's counting on old-fashioned retail to make a comeback, and that's proving a much stiffer challenge. 


Market voices on: