Yahoo's chief unveils tools for mobile-applications developers

San Francisco

YAHOO! Inc chief executive officer Marissa Mayer unveiled a suite of development tools for mobile applications that integrates its own advertising services with features it acquired with analytics startup Flurry Inc.

The suite is designed to help outside app developers add marketing spots, including search and video, along with native ads, the promotions that appear among other content, Ms Mayer said on Thursday at the first Yahoo Mobile Developer Conference in San Francisco. The new tools enable better tracking and understanding of mobile …