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THE BROAD VIEW

Your game may be tracking your TV habits

Embedded in apps, Big Brother is a software that listens in on what you do and watch

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Using a smartphone's microphone, software from Alphonso, a startup, can detail what people watch by identifying audio signals in TV ads and shows. Alphonso sells this data to advertisers, who can target their ads more precisely.

AT first glance, gaming apps with names like "Pool 3D", "Beer Pong: Trickshot" and "Real Bowling Strike 10 Pin" seem innocuous. There's even one called "Honey Quest", featuring Jumbo, an animated bear.

But these apps, once downloaded onto a smartphone, have the ability to keep tabs on the...

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