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YouTube Gaming set to challenge Twitch

Creating YouTube Gaming gives advertisers a simple way to reach much-coveted video game streaming audience

A tablet computer demonstrating YouTube's venture into game streaming called YouTube Gaming, seen on the second day of the Electronic Entertainment Expo, known as E3, in Los Angeles in June.


YOUTUBE stepped into the world of game-streaming on Wednesday with the official launch of YouTube Gaming - its answer to Amazon's popular Twitch.

The new section of YouTube allows gaming companies and everyday gamers to share live or recorded videos about the games of...

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