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A client-driven approach

Changing expectations mean that EY has to build beyond its assurance and tax expertise to meet clients' demands for holistic solutions, says Asean regional managing partner Liew Nam Soon.

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"When (clients) look to a professional services provider, they're saying: 'We don't just want the technical experience. We want really deep domain skills and capability.' They are looking for more strategic insights. When you do an audit, you look at bringing other value-added advice. ... It's no longer just about the integrity of your numbers. It's about, what do these numbers really mean?" - Liew Nam Soon.

FROM an undergraduate engineering degree to a Masters of Business Administration, from consulting to industry and back again, Ernst & Young (EY) Asean regional managing partner Liew Nam Soon's curriculum vitae perhaps captures the current direction of professional services, with its...

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