Catching your clicks

It's a French firm you've never heard of that's taking on the likes of Google -- in the digital advertising software market, that is. Ad tech company Criteo's founder JB Rudelle explains how he is repositioning the firm from an ad platform of choice into a strategic partner for the open Internet.

Published Fri, Oct 5, 2018 · 09:50 PM

Raffles Conversation

ALL is for the best in the best of all possible worlds. This line from Voltaire's Candide also applies to the advertisements that follow you from site to site on the open Internet.

So says JB Rudelle, founder of advertising tech firm Criteo. The Frenchman puts it this way: "Is advertising just visual pollution or is it adding some real value? If people find it useful, then it's the best possible advertising.

"Our purpose is to show the right ad to the right user at the right time and the right place.

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