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Catching your clicks

It's a French firm you've never heard of that's taking on the likes of Google -- in the digital advertising software market, that is. Ad tech company Criteo's founder JB Rudelle explains how he is repositioning the firm from an ad platform of choice into a strategic partner for the open Internet.

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"New discovery - that's what we're trying to do. We have no interest in showing a banner ad to someone if we don't think there's a reasonable likelihood that they're going to click on the ad. We get paid only if there are true engagements." - JB Rudelle.

ALL is for the best in the best of all possible worlds. This line from Voltaire's Candide also applies to the advertisements that follow you from site to site on the open Internet.

So says JB Rudelle, founder of advertising tech firm Criteo. The Frenchman puts it this way: "Is advertising

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