When you shop for toiletries or medicines in a supermarket, GSK keeps a close eye - with tracking sensors - to find out how and why you made those purchases. Data and analytics are a huge play for the pharmaceutical group, says its CEO for consumer healthcare, Brian McNamara.
"We have very clear metrics, given the spend we're doing, on how much efficiencies we're really getting. It should be able to drive more growth... or help drive the profitability of the business. This whole area of data and analytics is a very big focus and very big play for us." - Brian McNamara.
BEEFING up capabilities in digital and innovation has been high on the agenda for Brian McNamara since he took the helm as chief executive officer of GlaxoSmithKline (GSK)'s consumer healthcare business in September 2016.
Mr McNamara oversees a business which develops and sells products...