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Living for the better

Jonas Samuelson, CEO of the century-old consumer electronics giant Electrolux, has his sights set on the booming South-east Asian market. His strategy? Doubling down on sustainability, while taking a "glocal" approach to design.

"The fact that we are a leader in sustainable development is actually a big advantage for us when it comes to young talent. More and more, people want to work for a company that has a clear purpose, a sustainability agenda and thoughtfulness… As a company of Swedish origin and soul, inclusivity and diversity are also both very important to us." - Jonas Samuelson.

ASK Jonas Samuelson about his favourite household appliance and the chief executive of Electrolux, the Swedish home appliance giant, does not hesitate for a moment. Electrolux's CombiSteam range of ovens, Mr Samuelson declares, takes the top spot for its ability to combine "regular convection...

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