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In today's digital economy, data enables invisible empowerment to companies big and small, says Orange Business Services CEO Helmut Reisinger.

"When I was studying economics in college in the late 1980s, we learned that there were three production factors: land, labour and capital. I believe data is now the fourth factor of production; you can either use it or you can leave it idle." - Helmut Reisinger.

SITTING in a rather spartan office in the middle of Paris, whose only notable feature is an unobstructed view of the Eiffel Tower in its full grandeur, Orange Business Services (OBS) CEO Helmut Reisinger talks about his first job - that of an au pair in a French household.

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