Unbound by rules
Adrian Cheng, heir to Hong Kong's New World Development and Chow Tai Fook conglomerates, has brought his own vision into the sprawling family business empire and made his mark as an art and cultural entrepreneur.
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IT'S a few minutes past the appointed time when Adrian Cheng strides into the Andaz Hotel lobby, nonchalant in a round-neck tee, track pants and sneakers. Caught by surprise, this reporter quickly reminds the Hong Kong businessman - scion of the family behind the world's biggest jewellery business and one of Asia's leading property conglomerates - that there will be a photo-shoot during the interview.
The boyish-looking eldest grandson of New World Development founder Cheng Yu-tung shrugs, saying he has no issue about appearing in print in his attire. "Who cares?" he says.
This non-conformist stance is probably reflective of how the 38-year-old - one of the world's youngest billionaires - has gone about disrupting, innovating and creating value for his family empire since joining the group 12 years ago.
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