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Unbound by rules

Adrian Cheng, heir to Hong Kong's New World Development and Chow Tai Fook conglomerates, has brought his own vision into the sprawling family business empire and made his mark as an art and cultural entrepreneur.

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Mr Adrian Cheng.

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"'I'm not in family business. I'm an entrepreneur. But I have family business resources, that's all. I don't need to go out to get third-party funds; I just get my family funds. But I'm an entrepreneur." - Mr Cheng, who founded the K11 brand in 2008 and introduced the world's first museum-retail concept. Shanghai K11 Art Mall (above) opened in June 2013.

IT'S a few minutes past the appointed time when Adrian Cheng strides into the Andaz Hotel lobby, nonchalant in a round-neck tee, track pants and sneakers. Caught by surprise, this reporter quickly reminds the Hong Kong businessman - scion of the family behind the world's biggest jewellery

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