A property alliance to take on the big boys

[SINGAPORE] The slowing property market has nudged four mid-sized property agencies - SLP International, OrangeTee, HSR International and Dennis Wee Realty - to form an alliance which will rival the two largest players in the market, ERA Realty and PropNex Realty.

The alliance, called Project Alliance Group (PAG), comes into effect today.

It will focus on marketing local residential projects - a sector which is becoming a "numbers game", said Steven Tan, managing director at OrangeTee, because developers now tend to go for bigger agencies with more salespeople and thus greater buyer reach.