Chappati maker rolls out the dough

[SINGAPORE] Talk about rolling in the dough.

It is what the Singapore-based developers of a chappati-making machine are doing, as customers from here and the US have snapped up the Rotimatic by the thousands after just a week of being put on pre-order in these two countries.

The tills rang to the tune of US$5 million in that short time. The start-up, Zimplistic, did not reveal the number of its flagship Rotimatic machines it managed to sell, but at US$599 a pop during the pre-order period, it works out to at least 8,300 units.