Developers crank up marketing machine

[SINGAPORE] In yet another sign of tepid private residential sales, the proportion of projects that managed to move more than half of their units in the month of their launch has declined significantly last year.

This has prompted developers and their marketing agencies to deploy more marketing tools to draw more potential buyers to their showflats.

Some developers engage multiple marketing agencies for one project, offer higher commission to agencies for specific projects and discounts to buyers for a limited period. Property agencies have also turned to their favourite tool - holding seminars at show flats to draw in the crowds.