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Lego bets on Asia to fuel its growth

It has put its Asian base here and wants more Asians among its top ranks

Mr Knudstorp: Says he will invest heavily in human capital as Lego positions itself to be more of an Asian company going forward. - PHOTO: LEGO

[SINGAPORE] Lego, the brand synonymous with those popular interlocking plastic bricks, is banking on Asia to fuel its growth in the coming years as demand in this region continues to outpace that in the more mature markets of the Americas and Europe.

The privately owned Danish company...

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