The Business Times
SUBSCRIBERS

Neymar has his passionate groupies, the 'Neymarzetes'

Thousands of them worship star on both sides of the Atlantic

Published Sun, Jun 29, 2014 · 10:00 PM
Share this article.

[BRASïLIA] "First comes God, then family and then Neymar," says Rayellen Andrade, 17, wearing the yellow Brazil team jersey with her idol's name across the back.

She's among the tens of thousands of groupies known as "Neymarzetes", who worship the Brazil and Barcelona forward on both sides of the Atlantic as if he were a Justin Bieber in football cleats.

"Neymarmania" is sweeping across Brazil now. The face of Neymar, who changed haircuts and hair colour during the tournament before sporting a blond top, is everywhere: on advertising billboards, television commercials and in the hearts of his admirers.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

New Articles

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here