World Cup: CEOs to raise funds for charity by adopting teams

[SINGAPORE] Even if you are not planning to sweat it out in Brazil this June, you don't have to be a passive follower of the World Cup action.

Chief executives may want to join Coca-Cola's regional chief Gill McLaren and Singapore Press Holdings (SPH) chief executive officer Alan Chan by "adopting" one of the 32 participating teams - for a fee, of course - which buys a stake in the excitement, notwithstanding the 16,000 km divide.

By bringing the World Cup action to the business community here, Coca-Cola, in partnership with The Business Times (BT), will at the same time raise funds for two beneficiaries, both approved charities - B…