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Car-pooling startup seeks profits from life in Japan's slow traffic lanes

Notteco targets long-distance travellers between cities and plans to raise 100m yen initially from individuals

Published Wed, Apr 22, 2015 · 09:50 PM
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Tokyo

STUCK in traffic heading out of Tokyo, Kohei Miwa noticed how few of the cars alongside him on the freeway were carrying passengers.

"It occurred to me that car-pooling would be one way to reduce traffic jams," said Mr Miwa, a 38-year-old former banker who worked at Goldman Sachs Group Inc and Morgan Stanley.

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