You are here

Carmakers seek to diversify China revenues

BMW and others turn to training and after-sales to offset sales slowdown

CAR SALES LOSE SHINE: Second-hand BMW cars on display at a dealer shop in Beijing. At BMW, recruits are put through sales "boot camp" and experienced staff become spreadsheet wonks.

Xi'an, China

AS CHINA'S economy loses pace and car sales flatline, carmakers are having to redouble their efforts to squeeze every dollar from their dealerships - beefing up after-sales and financing services that are a staple in more developed markets.

New car sales still make up...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to