China's Geely angles for global success with new Geometry brand

Singapore

MOST vehicle launches are for a brand new car, but this one was for a new car brand. On Thursday, China's Geely made the unusual move of unveiling a car to the world in Singapore, and with it, a nameplate for a new division that will specialise in battery-powered cars.

The company pulled the covers off the Geometry A, an electric car designed to rival Tesla's Model 3 for around half the price. The event at Marina Bay Sands was attended by more than 300 staff and car industry observers.

"Singapore is advanced in environmental protection and is a familiar place for the East and the West. By choosing Singapore, Geely wants to position itself as an international brand that is also focused on new energy," Zhejiang Geely Holding Group's vice-president of public relations Victor Yang sai…