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Dyson's Singapore electric dream is all about personal cars

It's the biggest segment of the market and likely to see the fastest adoption: CEO

CEO James Rowan at the “Dyson Demo Store” – which showcases its line of hair-styling appliances – in Funan Centre. He says Dyson’s headcount here is set to grow, with a focus on software engineering and digital marketing.


HOME appliance maker Dyson's bid for the electric vehicle market involves a bet on personal cars, chief executive James "Jim" Rowan has said.

Calling that market "the biggest segment, certainly" in the electric landscape, he added that it will likely see the fastest...

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